PRO(PUBLIC RELATION OFFICER) :-

Roles and Responsibilities :-

• planning, developing and implementing PR strategies;
• communicating with colleagues and key spokespeople;
• liaising with, and answering enquiries from media, individuals and other organisations, often via telephone and email;researching, writing and distributing press releases to targeted media;
• collating and analysing media coverage;
• writing and editing in-house magazines, case studies, speeches, articles and annual reports;
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes; devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open days and press tours;
• maintaining and updating information on the organisation's website;
• managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
• sourcing and managing speaking and sponsorship opportunities; commissioning market research; fostering community relations through events such as open days and through involvement in community initiatives;
• managing the PR aspect of a potential crisis situation.

Skills

• excellent communication, interpersonal and writing skills;
• drive, competence, flexibility and a willingness to learn;
• excellent organisational and time management skills with the ability to multitask;
• the ability to cope with pressure;
• creativity, imagination and initiative;
• good teamwork, analytical and problem-solving skills; business awareness and a good knowledge of current affairs.